Shelleen Shum on EMARKETER's forecasting business

From journalists to tech experts, data and ESG analysts to marketers—with over 200 companies working under the umbrella of the Axel Springer Group, it is no wonder that there are a wide variety of different careers at Axel Springer. To shed light on them, we regularly select one person from the Axel Springer universe in our "What's up" format and ask them a series of questions about their everyday working life, their career and their professional goals. This week we spoke to Shelleen Shum, the Vice President of Forecasting at EMARKETER, about what EMARKETER's forecasts are, its new PRO+ offering and EMARKETER'S recent renaming from Insider Intelligence.